Facebook Business - "It's a Great Day to Video" Campaign 2018
This campaign comprised of over 900 video assets than ran from April 2018 - Dec 2018 worldwide online. The purpose of the campaign was to demonstrate the power of the Facebook video ad ecosystem in telling stories both big and small. Good ads are about good storytelling, this campaign aimed to dispel the myth that you can't tell a good story in short form video for the small screen. We wanted to show rather than tell that big ideas live here.
We created a series (14 executions) of different video ads that told stories using various different video production approaches and storytelling devices; live action, animation, stop motion - again, demonstrating the breadth of possibility that Facebook video offers, regardless of your budget.
Each ad was translated into 12 different languages and ran across APAC, EMEA, North America and LATAM.
I was the Global Program Manager, leading the strategic and creative approach fo the global campaign, rallying various program managers from around the globe and managing the central production and approval process.
Below are a selection of ads that ran as part of the campaign in North America.
Facebook Business - "It's a Great Day to Video" Campaign 2018